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PRIVACY NOTICE

We very much appreciate your interest in our company. Data protection is of particular importance to the management of Flores Farm GmbH. It is in principle possible to use the internet pages of Flores Farm GmbH without supplying any personal information. If a data subject wishes to make use of specific services of our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, the data subject generally must consent to us processing their data.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always carried out in line with the General Data Protection Regulation and in accordance with the country-specific data protection regulations that are applicable for Flores Farm GmbH. In this privacy notice, our company would like to inform the public about the type, scope and purpose of the personal data that we collect, use and process. This privacy notice will also inform data subjects of their rights.

Flores Farm GmbH, as the responsible party for the processing of personal data, has implemented numerous technical and organisational measures in order to ensure that all personal data processed via this website is protected as completely as possible. Nevertheless, internet-based transferral of data is in principle subject to security vulnerabilities, and so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

Flores Farm GmbH’s privacy notice is based on the terms that were used by the European body for issuing directives and regulations at the time when the General Data Protection Regulation (GDPR) was issued. Our privacy notice is intended to be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy notice, we use the following terms, among others:

  • a)  Personal Data

    Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). Identifiable refers to a person who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • b)  Data subject

    The data subject is any identified or identifiable natural person whose personal data is processed by the controller.

  • c) PROCESSING

    Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • d)   RESTRICTION OF PROCESSING

    Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

  • e)    Profiling

    Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

  • f)     PSEUDONYMISATION

    Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

  • g)  CONTROLLER

    Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

  • h) PROCESSOR

    Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  • i) Recipient

    Recipient means a natural or legal person, public authority, agency or another body to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

  • j) THIRD PARTY

    Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

  • k) CONSENT

    Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. NAME AND ADDRESS OF THE CONTROLLER

The controller within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions of a data protection character is:

Flores Farm GmbH

Filderstraße 45

70180 Stuttgart

Deutschland

Tel.: +49 (0)711 – 901 10 88 – 0

E-Mail: shop@floresfarm.com

Website: www.floresfarm-shop.com  / www.floresfarm.com

3. Cookies

The websites of Flores Farm GmbH use cookies. Cookies are text files that are filed and stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows websites and servers that have been visited to distinguish the individual’s browser from other Internet browsers that contain other cookies. A particular web browser can be recognised and identified by the unique cookie ID.

The use of cookies enables Flores Farm GmbH to provide users of this website with more user-friendly services that would not be possible without cookies.

The information and offers on our website can be optimised for the user using a cookie. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because the website and the cookie stored on the user’s computer system remembers the information. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket using a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting using the Internet browser used and thus permanently prevent cookies from being used. Furthermore, cookies that have already been set can be deleted at any time using an Internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the placing of cookies on the Internet browser used, it may be that not all functions of our website are fully usable.

4. COLLECTION OF GENERAL DATA AND INFORMATION

Flores Farm GmbH’s website collects a series of general data and information every time a data subject or automated system accesses the website. This general data and information is stored in the server’s log files. We may record (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-pages which are accessed via an accessing system on our website, (5) the date and time the website was accessed, (6) an Internet Protocol address (IP address), (7) the Internet service providers of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our IT systems.

When using this general data and information, Flores Farm GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the contents of our website, (2) optimise the contents of our website and the advertising for it, (3) ensure the permanent functionality of our IT systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber-attack. These anonymously collected data and information are therefore evaluated by Flores Farm GmbH statistically with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.

5. REGISTRATION ON OUR WEBSITE

The data subject has the opportunity to register on the controller’s website by providing personal data. Which personal data is transmitted to the controller in this process is determined by the input form in question that is used for the registration. The personal data entered by the data subject shall be collected and stored solely for internal use by the controller and for its own purposes. The controller may arrange for its transfer to one or more processors, such as a parcel service, who will also use the personal data exclusively for internal use attributable to the controller.

By registering on the controller’s website, the IP address assigned by the Internet service provider (ISP) of the data subject, as well as the date and time of registration are also stored. The background to why this data is stored is that only in this way can misuse of our services be prevented, and, if necessary, these data make it possible to get to the bottom of offences that are committed. In this respect, it is necessary to store this data to protect the controller. This data will not be passed on to third parties unless this is required by law or for the purposes of criminal prosecution.

The registration of the data subject, in which personal data is voluntary provided, is intended to enable the controller to offer the data subject content or services that may only be offered to registered users due to the nature of the matter in question. Registered persons are free to modify the personal data provided during registration at any time or to delete it completely from the database of the controller.

The controller will inform any data subject at any time, upon request, of which personal data relating to the data subject are stored. Furthermore, the controller shall correct or delete personal data at the request or notice of the data subject, provided that there is no legal obligation to retain the data in question. All employees of the controller are available for the data subject to contact in this regard.

6. SUBSCRIPTION TO OUR NEWSLETTER

Users are given the opportunity to subscribe to our company’s newsletter on the Flores Farm GmbH website. Which personal data are transmitted to the controller upon ordering the newsletter is determined by the input form used for this purpose.

Flores Farm GmbH informs its customers and business partners at regular intervals of offers made by the company by means of a newsletter. Our company newsletter can as a matter of principle only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by an affected person for the first time for newsletter mailing using the double-opt-in procedure. This confirmation e-mail serves to check whether the owner of the e-mail address has authorised the receipt of the newsletter as the person concerned.

When registering for the newsletter, we also store the IP address of the computer system used by the person concerned at the time of registration assigned by the Internet Service Provider (ISP) as well as the date and time of registration. The collection of this data is necessary in order to trace the (possible) misuse of a data subject’s e-mail address at a later point in time and therefore serves the legal protection of the controller.

The personal data collected in the context of registering for the newsletter will be used exclusively to send our newsletter. In addition, subscribers to the newsletter may be notified by email if this is necessary for operation of the newsletter service or registration, as might be the case in the event of changes to the newsletter or technical changes. The personal data collected in the context of the newsletter service will not be passed on to third parties. Subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. You will find a corresponding link in every newsletter for the purpose of revoking your consent. It is also possible to unsubscribe from the newsletter at any time directly on website of the controller, or to inform the controller of this in another way.

7. Newsletter-Tracking

The newsletters of Flores Farm GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable recording and analysis of log data. This allows statistical evaluation of the success or failure of online marketing campaigns. By using the embedded tracking pixel, Flores Farm GmbH can detect whether and when an email was opened by the data subject and which links in the email were accessed by the data subject.

Such personal data collected via the tracking pixels in the newsletters are stored and evaluated by the controller for the purpose of optimising dispatch of the newsletter and to adapt the content of future newsletters to the interests of data subjects to an even better degree. The data will not be disclosed to third parties. The data subject is entitled at any time to revoke the separate declaration of consent given via the double opt-in procedure. Once consent is revoked, this personal data will be deleted by the controller. Unsubscribing from the newsletter is automatically interpreted by Flores Farm GmbH as revocation of consent.

8. THE OPTION OF CONTACTING US VIA OUR WEBSITE

Due to legal regulations, Flores Farm GmbH’s website contains information that enables customers to contact our company quickly via electronic means, as well as direct communication with us, which also includes a general so-called electronic mail address (email address). If a data subject contacts the controller by email or via a contact form, any personal data transmitted by the data subject is stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. We will not pass on this personal information to third parties.

9. ROUTINE ERASURE AND BLOCKING OF PERSONAL DATA

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or so long as this is granted by the European issuer of directives and regulations or another legislator in laws or regulations to which the controller is subject.

If the storage purpose is not applicable, or if a storage period prescribed by the European issuer of directives and regulations or another competent legislator expires, the personal data will be blocked as a matter of course or erased in accordance with legal requirements.

10. RIGHTS OF THE DATA SUBJECT

  • a) RIGHT TO CONFIRMATION

    Every data subject shall have the right granted by the European issuer of directives and regulations to demand confirmation from the controller of whether personal data concerning him/her are being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the controller at any time.

  • b) RIGHT OF ACCESS TO INFORMATION

    Any data subject whose personal data is processed shall have the right granted by the European issuer of directives and regulations to obtain, at any time and free of charge, information from the controller concerning the stored personal data relating to him/her and a copy of that information. Furthermore, the European regulator has granted the data subject the following information:

    • the purposes of processing
    • the categories of personal data concerned;
    • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations;
    • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
    • the existence of a right to rectification or erasure of the personal data concerning you or of a restriction of the processing by the person responsible or of a right to object to such processing;
    • the existence of the right to lodge a complaint with a supervisory authority
    • where the personal data are not collected from the data subject, any available information as to their source
    • the existence of automated decision-making, including profiling, in accordance with Article 22 Paragraph1 and 4, GDPR and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.

    Furthermore, the data subject has a right of access to information as to whether personal data has been transferred to a third party or to an international organisation. If this is the case, the data subject, in addition, has the right to obtain information about the appropriate guarantees in connection with the transfer.

    If a data subject wishes to exercise this right of access to information, they may contact an employee of the controller at any time.

    c) RIGHT TO RECTIFICATION

    Each data subject whose personal data is processed shall have the right granted by the European issuer of directives and regulations to request the immediate correction of inaccurate personal data concerning him/her. Furthermore, taking into account the purposes of the processing, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration.

    If a data subject wishes to exercise this right to rectification, they may contact an employee of the controller at any time.

    d) RIGHT TO ERASURE (RIGHT TO BE FORGOTTEN)

    Each data subject whose personal data is processed shall have the right granted by the European issuer of directives and regulations to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the responsible person shall have the obligation to erase this personal data without undue delay where one of the following grounds applies and so long as processing is not necessary:

    • The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.
    • The data subject withdraws his/her consent to the processing pursuant to Art. 6 Paragraph 1 letter a GDPR or Art. 9 paragraph 2 letter a GDPR and there is no other legal basis for processing.
    • Pursuant to Art. 21 para. 1 GDPR, and there are no overriding legitimate grounds for processing, or the data subject is entitled to submit an objection pursuant to Article 21 paragraph 2 GDPR objecting to the processing.
    • The personal data has been unlawfully processed.
    • The personal data must be erased for compliance with a legal obligation under Union or Member State law to which the responsible person is subject.
    • The personal data concerning you has been collected in relation to services offered by the information society according to Art. 8 Para. 1 of the GDPR.

    If one of the above-mentioned reasons applies and a data subject wishes to have personal data stored by Flores Farm GmbH deleted, he/she may contact an employee of the controller at any time. The employee of Flores Farm GmbH will arrange for the deletion request to be complied with without delay.

    If the personal data has been made public by Flores Farm GmbH and our company, as controller, is obligated to delete the personal data pursuant to art. 17 para. 1 GDPR, then Flores Farm GmbH shall take appropriate measures, including of a technical nature, taking into account the available technology and the implementation costs, to inform other data controllers who process the published personal data that the data subject has requested the deletion of all links to this personal data, or of copies or replications of this personal data, from these other data controllers, insofar as processing of the data is not necessary. The employee of Flores Farm GmbH will arrange everything on a case-by-case basis.

    e) RIGHT TO RESTRICT PROCESSING

    Each data subject shall have the right granted by the European issuer of directives and regulations to demand that the control restricts processing where one of the following conditions applies:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.
    • The controller no longer needs the personal data for the purposes of the processing, but they are required to by the data subject for the establishment, exercise or defence of legal claims.
    • The data subject has objected to the processing pursuant to art. 21 para. 1 of the GDPR and it has not yet been determined whether the legitimate reasons of the controller outweigh those of the data subject.

    If any one of the above mentioned conditions is fulfilled and a data subject wishes to request the restriction of personal data stored by Flores Farm GmbH, they can contact an employee of the controller at any time. The employee of Flores Farm GmbH will then restrict the processing.

    f) RIGHT TO DATA PORTABILITY

    Each data subject whose personal data is processed shall have the right granted by the European issuer of directives and regulations to receive personal data relating to him/her, and provided by the data subject to a controller, in a structured, current and machine-readable format. They also have the right to transmit this data to another data controller without obstruction by the data controller to whom the personal data have been provided, provided that the processing is based on the consent provided for in Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR or in a contract in accordance with Art. 6 para. 1 lit. b GDPR and processing is carried out by means of automated procedures, except where such processing is necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the controller.

    Furthermore, in exercising their right to data portability pursuant to Art. 20 para. 1 of the GDPR, the data subject has the right to require that the personal data be transmitted directly from one controller to another as far as this is technically feasible and provided that this does not affect the rights and freedoms of others.

    In order to assert the right to data portability, the data subject can contact an employee of Flores Farm GmbH at any time.

    g)  RIGHT TO OBJECTION

    Each data subject whose personal data is processed has the right granted by the European issuer for directives and regulations, for reasons arising from his or her particular situation, to at any time oppose the processing of personal data relating to him or her which is undertaken on the basis of Art. 6 Para. 1 letter e or f GDPR. . This also applies to profiling based on these provisions.

    Flores Farm GmbH will no longer process personal data in the event of an objection, unless we can prove compelling and legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

    If Flores Farm GmbH processes personal data in order to carry out direct advertising, the data subject has the right to object at any time to the processing of the personal data for the purposes of such advertising. This also applies to any profiling connected with such direct advertising. If the data subject objects to Flores Farm GmbH processing this data for the purposes of direct advertising, then Flores Farm GmbH will no longer process the personal data for these purposes.

    In addition, the data subject has the right, for reasons arising from his/her particular situation, to object to the processing of personal data concerning him/her for scientific or historical research purposes or for statistical purposes at Flores Farm GmbH in accordance with Art. 89 Para. 1 of the GDPR, unless such processing is necessary to fulfil a task in the public interest.

    In order to exercise this right to objection, the data subject may directly contact any employee of Flores Farm GmbH or another employee. The data subject shall also be free to exercise his/her right to objection in relation to the use of information society services by means of automated procedures using technical specifications, Directive 2002/58/EC notwithstanding.

    h) AUTOMATED DECISIONS ON A CASE-BY-CASE BASIS, INCLUDING PROFILING

    Each data subject whose personal data is processed shall have the right granted by the European issuer of directives and regulations not to be subject to a decision based exclusively on automated processing, including profiling, which has a legal effect against him/her or significantly affects him/her in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is admissible under Union or Member State law to which the controller is subject and that such law contains appropriate measures to safeguard the rights, freedoms and legitimate interests of the data subject, or (3) is made with the express consent of the data subject.

    If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the data controller or (2) is made with the express consent of the data subject, Flores Farm GmbH shall take appropriate measures to protect the rights, freedoms and legitimate interests of the data subject, including at least the right to obtain intervention of a person on behalf of the controller, to state their own position and to challenge the decision.

    If the data subject wishes to exercise the rights concerning automated individual decision-making, he/she may, at any time, contact an employee of the data controller.

    i) RIGHT TO WITHDRAW DATA PROTECTION CONSENT

    Each data subject whose personal data is processed shall have the right granted by the European issuer of directives and regulations to withdraw his or her consent to the processing of his or her personal data at any time.

    If the data subject wishes to exercise the right to revoke consent, he/she may contact an employee of the data controller at any time.

11. PRIVACY POLICY ON THE USE AND APPLICATION OF FACEBOOK

The data controller has integrated components from Facebook on this website. Facebook is a social network.

A social network is an Internet-based social meeting place, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friendship requests, among other things.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The entity responsible for the processing of personal data, if the entity in question resides outside the US or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

On each visit to one of the individual pages of this website, which is operated by the data processor and on which a Facebook component (Facebook plug-in) has been integrated, the Facebook component in question causes the Internet browser on the information technology system of the data subject to automatically download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_DE. As part of this technical process, Facebook receives information about the specific sub-page of our website visited by the data subject.

If the data subject is simultaneously logged in to Facebook, Facebook recognises which specific sub-page of our website they visited for each visit to our website and during the entire duration of the respective visit to our website. This information is collected through the Facebook component and assigned by Facebook to the appropriate Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or they make a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever they are logged in to Facebook at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent it from being transmitted by logging out of their Facebook account before accessing our website.

The data policy published by Facebook available at https://de-de.facebook.com/about/privacy/ provides information on the collection, processing and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress the transfer of data to Facebook.

12. DATA PROTECTION PROVISIONS ON THE USE AND APPLICATION OF GOOGLE ANALYTICS (WITH ANONYMISATION FUNCTION)

The data controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis is surveying, collecting and analysing data about the behaviour of visitors to websites. A web analysis service collects, among other things, data on the website from which a data subject has accessed a website (“referrer”), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is mainly used to optimise a website and for cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The responsible person uses the suffix “_gat._anonymizeIp” for the web analysis via Google Analytics. Using this addition, Google shortens and anonymises the IP address of the data subject when accessing our Internet pages from a Member State of the European Union or from another signatory state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile online reports showing us the activities on our websites, and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the person in question. Cookies have already been explained above. The placement of this cookie enables Google to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.

Cookies are used to store personal information, such as the time of access, the location from which access came and the frequency of visits to our website by the data subject. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent cookies being set by our website at any time, as already described above, by using an appropriate setting of the Internet browser used and therefore permanently object to cookies being set. Setting the Internet browser used in this way would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programmes.

Furthermore, it is possible for the data subject to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout This browser add-on informs Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered a contradiction by Google. If the data subject’s information technology system is deleted, formatted or reinstalled at a later time, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.

Additional information and Google’s privacy policy can be found at https://www.google.com/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.

13. METHOD OF PAYMENT: DATA PROTECTION PROVISIONS ON KLARNA AS A PAYMENT METHOD

The data controller has integrated components from Klarna on this website. Klarna is an online payment service provider that allows you to purchase on account or pay in flexible instalments. In addition, Klarna offers other services such as buyer protection or identity and credit checks.

The operating company of Klarna is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects either “purchase on account” or “instalment purchase” as a payment option during the order process in our online shop, data relating to the data subject is automatically transferred to Klarna. By selecting one of these payment options, the data subject consents to this transfer of their personal data, which is required to process the purchase on account or instalment purchase, or for identity and credit checks.

Personal data transmitted to Klarna is usually first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number and other data required to process a purchase on account or instalment purchase. Personal data in connection with the order in question are also necessary to process the purchase contract. In particular, there may be a reciprocal exchange of payment information, such as bank details, card number, expiry date and CVC code, number of items, item number, data on goods and services, prices and taxes, information on previous purchasing behaviour or other information on the financial situation of the data subject.

The purpose of this data transfer is, in particular, to verify identity, administer payments and prevent fraud. The controller will transfer personal data to Klarna in particular if there is a legitimate interest for this transfer. The personal data exchanged between Klarna and the controller will be transferred by Klarna to credit reference agencies. The purpose of this transfer is to verify identity and creditworthiness.

Klarna will also pass on personal data to affiliate companies (the Klarna Group) and service providers or subcontractors if this is necessary to fulfil contractual obligations or if the data are to be processed on their behalf.

In order to make decisions regarding the establishment, implementation or termination of a contractual relationship, Klarna collects and uses data and information about the previous payment behaviour of the data subject as well as probability values for their behaviour in the future (so-called scoring). The scoring calculation is carried out on the basis of scientifically recognised mathematical and statistical methods.

The data subject has the opportunity to withdraw consent to the handling of personal data by Klarna at any time. Withdrawal of consent does not affect personal data, which must mandatorily be processed, used or transmitted for (contractual) payment processing.

The applicable data protection provisions of Klarna can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/en_en/data_protection.pdf.

14. METHOD OF PAYMENT: DATA PROTECTION PROVISIONS ON THE USE OF PAYPAL AS A PAYMENT METHOD

The controller has integrated components from Paypal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. In addition, PayPal offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also acts as a trustee and provides buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A. 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects “PayPal” as a payment option during the order process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data required for payment processing. Personal data in connection with the order in question are also necessary to process the purchase contract.

The purpose of this data transfer is to process payments and prevent fraud. The data controller will transfer personal data to Novalnet AG in particular if there is a legitimate interest for the transfer. Personal data exchanged between PayPal and the controller may be transferred by PayPal to credit reference agencies. The purpose of this transfer is to verify identity and creditworthiness.

PayPal will, if necessary, pass on personal data to affiliate companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if data are to be processed on their behalf.

The data subject has the opportunity to withdraw consent to the handling of personal data by Paypal at any time. Withdrawal of consent does not affect personal data, which must mandatorily be processed, used or transmitted for (contractual) payment processing.

The applicable data protection provisions of PayPal can be found at https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

15. METHOD OF PAYMENT: DATA PROTECTION PROVISIONS ON SKRILL AS A PAYMENT METHOD

The controller has integrated components from Skrill on this website. Skrill is an online payment service provider. The payments are processed via the so-called Skrill wallet, which is a virtual electronic wallet. Skrill also offers the possibility of processing virtual payments via credit cards. A Skrill wallet is managed via an email address. Skrill makes it possible to initiate online payments to third parties or to receive payments.

The operating company of Skrill is Skrill Limited, Floor 27, 25 Canada Square, London, E14 5LQ, United Kingdom.

If the data subject selects “Skrill” as a payment option during the order process in our online shop, data relating to the data subject is automatically transferred to Skrill. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

The personal information exchanged with Skrill is the purchase amount and the email address required for processing the payment. The purpose of this data transfer is to process payments and prevent fraud. The controller will also transfer other personal data to Skrill if there is a legitimate interest for this transfer. Personal data exchanged between Skrill and the controller may be transferred by Skrill to credit reference agencies. The purpose of this transfer is to verify identity and creditworthiness.

Skrill will, if necessary, pass on personal data to affiliate companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if data are to be processed on their behalf.

The data subject has the opportunity to withdraw consent to the handling of personal data by Skrill at any time. Withdrawal of consent does not affect personal data, which must mandatorily be processed, used or transmitted for (contractual) payment processing.

The applicable data protection provisions of Skrill can be found at https://www.skrill.com/en/footer/privacy/.

16. METHOD OF PAYMENT: DATA PROTECTION PROVISIONS ON “SOFORTÜBERWEISUNG” (instant transfer) AS A PAYMENT METHOD

The controller has integrated components from Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung represents a technical procedure through which the online retailer immediately receives a payment confirmation. This enables a retailer to deliver goods, services or downloads to the customer immediately after the order is placed.

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the data subject selects “Sofortüberweisung” as a payment option during the order process in our online shop, data relating to the data subject is automatically transferred to Sofortüberweisung. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

During purchase transactions using Sofortüberweisung, the buyer communicates a PIN and TAN to Sofort GmbH. Sofortüberweisung then makes a transfer to the online retailer after technical verification of the account balance and retrieval of further data to check sufficient funds. Execution of the financial transaction is then communicated to the online retailer automatically.

The personal data transmitted to Sofortüberweisung is first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data required for payment processing. The purpose of this data transfer is to process payments and prevent fraud. The controller will also transfer other personal data to Sofortüberweisung if there is a legitimate interest for this transfer. Personal data exchanged between Sofortüberweisung and the controller may be transferred by Sofortüberweisung to credit reference agencies. The purpose of this transfer is to verify identity and creditworthiness.

Sofortüberweisung may pass on personal data to affiliate companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if data are to be processed on their behalf.

The data subject has the opportunity to withdraw consent to the handling of personal data by Sofortüberweisung at any time. Withdrawal of consent does not affect personal data, which must mandatorily be processed, used or transmitted for (contractual) payment processing.

The applicable data protection provisions of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

17. LEGAL BASIS FOR THE PROCESSING OF DATA

Art 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a particular processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case for example with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I letter b GDPR. The same applies to such processing processes that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I letter c GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured at our company and their name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. The processing would then be based on Art. 6 I letter d GDPR. Ultimately, processing operations could be based on Art. 6 I letter f GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not take priority. We are allowed to carry out such processing procedures because they have been specifically mentioned by the European legislator. In this respect, they took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, sentence 2, GDPR).

18. LEGITIMATE INTERESTS IN THE DATA PROCESSING PURSUED BY THE CONTROLLER OR A THIRD PARTY

Where the processing of personal data is based on Article 6 para. 1 lit. f GDPR, our legitimate interest is to carry out our business operations for the well-being of all our employees and our shareholders.

19. DURATION FOR WHICH THE PERSONAL DATA WILL BE STORED

The criterion for the duration for which the personal data will be stored is the statutory retention period in question. After the deadline, the corresponding data will be routinely deleted if it is no longer required to fulfil the contract or for initiating a contract.

20. PROVISION OF PERSONAL DATA AS A STATUTORY OR CONTRACTUAL REQUIREMENT; ITS NECESSITY FOR ENTERING INTO A CONTRACT; OBLIGATION OF THE DATA SUBJECT TO PROVIDE THE PERSONAL DATA; POSSIBLE CONSEQUENCES OF FAILURE TO PROVIDE SUCH DATA

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). In some cases, it may be necessary for a contract to be concluded if a data subject provides us with personal data which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if our company enters into a contract with him/her. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Prior to the provision of personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contractually or is required for the conclusion of the contract, whether there is an obligation to provide the personal data, and about what consequences failure to provide the personal data would have.

21. EXISTENCE OF AUTOMATED DECISION-MAKING

As a responsible company, we do not use automatic decision-making or profiling.

This model privacy notice was created by the privacy notice generator of the German Data Protection Society, in cooperation with the media lawyers WILDE BEUGER SOLMECKE | Rechtsanwälte.